The name was a play on association - eg the chemists name was Alex and the products were meant to be like modern day Elixir's so we blended the words to create a brand called Alix. The brand icon was also crafted to take on a DNA reminiscent honeycomb like quality.
simple 2 colour spot labels to imply bare essential elegance. Labels are mounted on bottle sideways so that the logo is upright but text is vertical. Different colours were used for different use eg. body, face, hair, etc
Promo flyer plus Letterhead