The client desired a very feminine, elegant and high end personality for the brand as her clientele listed amongst some of the elite. Therefore we created a clean open design that revolved around the use of metallic silver ink predominantly to provide an elegant but restrained undertone (plus silver foil on the business cards) while making good use of white space along with the inclusion of a lavender/pink orchid brand element which was the clients favourite flower.
The result was a super stylish brand.
The business cards were kept very simple drawing the prestige from the use of silver foiling and generous white space on both sides. The front displayed the logo only and on the reverse the secondary badge style logo form was employed along with the relevant person and clinic details etc.
For the Launch party a very personalised invitation in keeping with the brand was sent out, the client was trained in the art of calligraphy so the clearspace on the reverse of the invitation was utilised for exquisitely personalised hand written messages to the relevant elite.
Following the successful launch the same design aspects utilised for the invitations was then employed on the Thank you cards and gift vouchers - once again the client would include hand written messages in calligraphy.
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