Various POS collateral for Ezy Meal
Ezy Meal provides ready to heat meals for the hotel, motel and holiday accommodation sector. The concept is simple "Fine Dining in just minutes" for the business or leisure traveller who is short on time and wants a "Quick, Easy, Nutritious, All-in-One Meal".
EzyMeal's products are sold to the accommodation providers as an upsell item service. The meal pouches are packed and delivered in standard cardboard Pillow Boxes that are branded using personalised EzyMeal labels that intrigue Limited developed for each of the 7 meal varieties.
By using adhesive labels instead of preprinted pillow boxes EzyMeal was able to minimise stock levels and also be flexible in regards to seasonal demands across the product range. It was also a simple and stylish solution that work extremely well for their needs.
To help the accommodation providers, we also developed a POS kit which included a poster and simple Table Talker POS display stand that the outlets could place in each room or lobby to provide awareness of the EzyMeal option to their guests. This display stand also doubled as an in-room menu.
We were also instrumental in the original EzyMeal logo design and brand identity development, plus provided competitive print brokering services for all the printed collateral.