Intrigue was engaged to develop a complete refresh of the King Tony Bi-Annual Sales Catalog and Hero B2B EDM templates.
During initial consultation the client acknowledged that the current pre-existing design work in their sales catalogs was difficult to read and did not represent the quality nature of the products.
To kick things off a clean open style was employed with bold contrasting colours to provide an approachable visual design which allowed the product images and information to be the priority. Also a viable grid system was created to ensure consistent delivery of information and pricing to reduce consumer angst.
The new design Included developing a Super Hero theme to match the fact that the products are extremely well known for longevity and toughness in the industry and that people who use the tools are super heroes themselves - everyday. Plus this campaign culminated with a celebration for the 35year anniversary of the brand being in New Zealand which included prizes and giveaways.
In support of the updated catalog there was a side campaign run that was focused on finding old super hero tools that are still in use decades later as well as the human super heroes within the client base that King Tony could show case and celebrate. It included contacting wholesale agents directly, and a series of EDM's and supportive Social media campaigns that were designed to create end user engagement via trade submitted photos and stories to boost sales through increased awareness.
Within the first weeks of the deployment sales were already up by 210% on the same period in the previous year - client was very happy considering it was run during a covid influenced period.
PRE-EXISTING ARTWORK WAS CHAOTIC
NEW SALES CATALOG PAGES