Double Page Magazine Spread for Ruger
An advert to showcase the M77 Hawkeye and 10/22 Rifle range
The brief was to create an interesting high impact brand awareness advert to go in the NZ Hunter Magazine.
The two products focused on were the M77 Hawkeye and the 10/22 rifles of which each contains numerous variations of the product range, which needed to be displayed in a clear and compelling layout. 
It was critical that it did not become a confusing or jumbled mass of images/information and considering it was being inserted in a perfect bound magazine a no-print spine/margin area needed to be taken into account through the middle of the advert.
The final result is a high impact advert that showcases the product range perfectly
Full double page spread
Close-up of the left hand page
Close-up of the right hand page

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