Catalogue was compiled using the data driven EasyCatalog software in conjunction with Adobe Indesign to endeavour to dramatically speed up page make-up time and ensure the document remained error free.
EasyCatalog is one of the most powerful and flexible database publishing solutions for Adobe® InDesign®. The client supplied all text content in a excel spreadsheet which was then used to match up images (based on sku numbers) so that the placement of products became a drag and drop affair using template layouts created specifically for the client design needs. A quasi flexible grid system ustilising a selection of variable templates was adopted to ensure we could fit all the products into a predefined page limit.
The software kept track of which product had been place, which ones still need to be placed, where they were placed, and more importantly subsequent copy changes were highlighted and executed via an updated excel file from the client (reducing double handling).